1. Project kickoff
Depending on the type of project, the kickoff can be large and formal, or happen organically in the agile team space. Sometimes business partners come to the team with a project defined, at other times the UX team discovers a need for a product or feature through research.
2. Defining the problem
Frequently problems are presented in a business-centric context. UX must provide the customer lens. UX strategists and design researchers then work together with business leads to further define the problem before design cycles begin.
Early iterations consist of using design research to dig further into the problem and uncover opportunity areas. Then they stand up the team that will be designing and building the product. Researchers stay involved throughout the process to test possible solutions with users.
4. Bringing in engineering early
They bring engineering partners into the design process as early as possible.
5. Prototyping in the browser
Creative technologists design in the browser as much as possible, helping them understand their work in context and minimize handoffs.