Week in, week out I design emails for my clients campaign calendars. Generally most clients use Mailchimp as its easy to use and effective of which I am well versed in. Similarly others choose to use DotMailer or other mail management systems.
Below is a showcase of emailers/Newsletters I have designed for the David Beckham brand, Kent & Curwen - a modern menswear ecommerce store with a heritage feel.
We started with the following designs, clean, crips and direct prior to injecting the brands more playful and textures based personality into the emailers.
Further to the redirection of the brands personality, K&C decided to bring their physical stores brand identity - think rough textures, creativity and playful typography - through to their ecommerce store. This has been tackled in a number of way, one of which has been their email design. Take a look below at an array of examples aimed to improve brand recognition, CTR (Click Through Rate) and of course the all so mighty ... conversions.
Want to design great emails for your customer? Give me a buzz @ firstname.lastname@example.org // Freelance emailer design for MailChimp // laurengracedesign.com