Summertime calls for a great British summer sale.
With Autumn/Winter collections arriving in-store and ready to market many clients are opting to continue their summer sales due to this incredible spout of pure sunshine and heat we are enjoying here in the UK. Somehow, heavy winter shearling and kitted roll-necks are not quite what the UK customers want to think of purchasing right now :-)
With this in mind, many retail sales have surpassed their planned duration and the question is - how do we keep customers engaged after essentially repeating the same sale marketing message week-upon-week?
Video is a great tool for this, its engaging and has a far higher conversion rate than static imagery if used strategically. This is a GIF file created on Photoshop for Instagram stories and various other social channels, lets see how it converts.
Let me know your thoughts :-)
Created using InDesign for MailChimp output
Lauren Grace Design
www.laurengracdesign.com // @laurengracedesign