How can we provide young professionals the opportunity to donate and nourish a charitable cause in a way that suits their demographic and behavioural needs?
UX Research Study
Low, Mid & High-Fidelity Wireframes & Prototypes
UI App Interface Design
THE Discovery PROCESS
How are current charitable services reflected in todays young professional society? A range a quantitative online surveys and qualitative face-to-face focus groups were conducted to increase validity of response. The findings were as always, eye opening and fundamental in the process.
Business Goals > Competitor SWOT Analysis > User Journey Empathy Map > User Personas > Behaviour Flows > User Research > Usability > Surveys
How Might We …?
As a Freelance UX Designer, I start every project with a multitude of questions - never an answer.
“How Might We” is a great framework for design thinking, I use it to unlock innovation by questioning any assumptions myself and the team have.
Note, this does not define how I will address the problem/s that present themselves, but gives a great starting point for area/s of focus with the chance to address the said problem/s in several ways.
So, how might we …
Remove the bad?
Explore the opposite?
Go after adjectives?
Change a status quo?
Amp up the good?
Identify unexpected resources?
To understand the strengths, weaknesses, threats and opportunities for the charitable market and users, in-depth competitive analysis was carried out
Mainly to identify the value offered to users, what can be improved and how well the market is meeting user needs.
At Lauren Grace Design, we use insight to create unique experiences, tailored to your customers 🙌
Generative user interviews were conducted with a selection of potential users with a focus on observations, quotes and inferences.
As a UX designer, I must always be mindful of cognitive bias and use the following Do’s and Don’t’s as a principle when guiding user interviews.
UX User Interviews | Don’t …
Ask leading questions
Be too specific
Solution for others
UX User Interviews | Do …
Ask open ended questions
Ask about actual behaviour
Focus on specific instances
Push people to focus
Ask simple questions
Ask “why” all the time (!)
What are the key problems?
Lack of trust in how givings are spent.
Lack of transparency in how the corporation works and funds are spent.
Method of payment - ie. users no longer carry cash.
Perception of size - this worked both ways. A charity too big caused trust issues for some not able to understand clearly understand where their givings would be dispersed. A charity too small worried customers in terms of longevity of support.
Perception of problem. Customers that are not aware of said issues want to gain their own perspective to unbiased research.
Personal affirmation - customers want to see or feel how they are benefiting the charity from a singular viewpoint.
This is a very important step to be shared with the team and wider company.
It is natural that many of us ‘suspect’ what our companies customer looks like and how they may behave but this can have detrimental and costly effects on how we communicate inevitably to a potentially incorrect persona.
More often than not this is based on personal experience and inevitably contributes a biased and differentiating view point.
Teams must be aligned and unite in understanding their customers
User personas are a great task to do with members of the team from all departments!
< Here is an example of one user persona created for this project.