Developing better UX/UI experiences through human centred design is what I specialise in doing.
UX, or User Experience refers to the strategic user, business and market research and analysis to develop ways of better catering to and delighting your customers/users. Working in an agile methodology, I apply the double diamond technique below to all UX design sprints to truly develop the best tailored solution for your users and business - both now and in the future - through an iterative approach.
Discover ↔ Define ↔ Design/Develop ↔ Deliver
Discover
The first stage of UX is purely research based to understand the strategy and scope of the project, both in terms of business, market and user goals. A pivotal part of the UX process in the discovery stage I bring together various departments within an organisation to understand the complete picture of the user/customer from each touch point within the business. Following this, I perform a number of qualitative and quantitative research techniques tailored to your business needs.
Stakeholder Interviews | Analytics Review | Competitor Analysis | SWOT | Heuristic Site Evaluation | User Surveys | Focus Groups | User Interviews | User Testing | User Journeys | Content Audit
Define
Analysis of the variety of data from the discovery stage is then peformed to formally identify key trends, insights and pain-points. This stage ensures the 'why' is understood, highlights user needs, provides context for decisions and ensure assumptions and bias are not being made.
Affinity Mapping | Card Sorting | User Personas | Customer Journey/Experience Map | Story Boards | Sitemap
How does great UX UI make your business grow?
1.
Understand how your customers tick, now and in the future.
2.
Improve acquisition
3.
Drive customer retention
4.
Align internal business departments
Design/Develop
A collaborative and iterative process of design. Having identified the user, business and market needs this stage is where the fun creative magic happens! Building on the user feedback loop established in the previous stages, the design phase puts low/mid fidelity interactive wireframes and semi-functioning prototypes in front of the stakeholders and users to get feedback, refine and repeat.
Concluding from this, the high-fidelity design is created incorporating including all branding, content and digital assets to be validated by stakeholders.
Paper Prototype | Wireframes | A/B Testing | User Testing | Design Sprints | Mood Boards | Sketch | Adobe XD | Invision
Deliver
Working with the developers, to guide and champion the vision!
LETS Talk UX/UI
Generally clients take me on to deliver the whole UX/UI process - I have however worked on projects focusing purely on the Discovery & Defining UX stages and then handed over to in-house designers. Whatever suits you best!
Schedule a call
hello@lauren-grace.com
UX & UI Case Studies
Check out a few projects i’ve worked on. Any questions, get in touch hello@lauren-grace.com
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Kent & Curwen
UX / UI
Flight Club Darts
UX
Thought Fashion
UI
Good Empire
UX
PEOPLE SAY Nice Things
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“Lauren is an exceptionally talented, hard-work and diligent professional. She works swiftly and is totally reliable. She understands our business goals and has become an integral part of the team, leading all our UI and UX work. She is currently instrumental to a complex multi-territory re-platforming and site build.””
“Lauren is a rare designer who is able to take any brief (no matter the detail) and quickly and stylishly incorporate what is needed into a fantastic creative. Working with Lauren across multiple digital & offline channels was always enjoyable - and looking forward to receiving her designs was a real pleasure!”
“Lauren is a huge asset to our team; she came into the business at a busy and stressful time and has been an absolute delight to work with. She has easily adopted and enhanced our brand handwriting. Lauren is efficient, focussed and gets the job done to a very high standard and has become an integral part of our team and is high respected in the business. She is also flexible to our needs, adding extra time during our busy periods, which is much appreciated. In a busy and often stressful fashion environment she is calm, collected and fun to work with.”
“Just spot on - thank you!”
