My role:
**Freelance UX UI (Product Designer)**
Reporting to:
**Founders**
Team dynamic:
**Sole designer**

ONLOAN

Onloan, a destination for all things independent fashion. A subscription-based service, with a monthly fee enabling users to feel the same online shopping buzz from receiving something new through the door, without buying into the fast-fashion business model of overconsumption.

To boost subscription conversions for Onloan, online fashion rental service, I implemented a multifaceted UX approach that combined data-driven, stakeholder & user insights in to strategic flows and responsive designs, delivering a seamless and satisfying experience for the fashion customers.